The online advertising of the financial sector is experiencing intensified competition. The second quarter data of AdmanGo analysis revealed a staggering 12% online advertising rate in the banking and financial investment sector – the highest of all industries. To gain a competitive edge, crafting a suitable advertising strategy ahead of time is crucial.
On this occasion, we would like to present a triumphant successful case to you. The Financial Company, one of our clients, aimed to increase the number of individuals who downloaded their mobile app. Curious about how we achieved this? Let’s explore some key points of the advertising strategy that we would like to share with you. Don’t miss out if you are interested!
The first key point is to make good use of the Call To Action (CTA) buttons. Do not underestimate the power of CTA buttons. In today’s fast-paced world, convenience is crucial for modern individuals. Nowadays, the majority use mobile devices such as smartphones, smartwatches, and tablets to view their own and others’ status on social media. As social media platforms obtain high penetration rates, the mobile layout becomes significantly vital. According to overseas research, using CTAs in email marketing (EDM) can boost click-through rates by 371% and sales by 1,617%, which is four times higher than the click-through rate. In this case, New iMedia’s first strategy for the client was to utilize CTAs in mobile ads, allowing users to download the mobile app through the CTA button directly. In summary, including a Call To Action (CTA) button in a mobile device has the potential to significantly increase conversion rates.
Secondly, you need to precisely define your target audience and gather sufficient data to understand their characteristics. This enables you to increase the accuracy of your advertising, and your target audience will resonate more with your ads. Taking this advertising strategy as an example, the target audience for this Financial Company is focusing on finance mobile wallet players. New iMedia used programmatic advertising to pre-position for the Financial Company among potential customers and presented them with multimedia advertisements before they became aware or interested in the product. This allows more accurate targeting of the desired audience.
Lastly, New iMedia utilized Google and Facebook advertising for the Financial Company as it helps to enhance brand recall. Google advertising increases brand awareness and engages the target audience to improve their loyalty to the brand. Facebook advertising, on the other hand, provides brand recognition through ad placements, bringing in more traffic and raising brand visibility. Therefore, Google and Facebook advertising effectively enhance brand recall.
New iMedia achieved a 498% increase in click-through rate and a 319% increase in conversion rate for the Financial Company via these three advertising strategies, including the effective use of CTA buttons, defining the target audience, and utilizing brand recall. In a nutshell, this advertising strategy can be identified as highly successful.
If you are looking to develop a successful advertising strategy but have no ideas where to start, we are willing to tailor a plan specifically for you. If you have any questions regarding advertising, please feel free to contact us. Our professional team will provide you with the solutions that suit you the most.