With the Christmas/New Year’s holiday season approaching, it’s the perfect time to promote your products during the holiday peak season to capture increased purchase intent.
21% of top performing retailers began their holiday promotions as early as September
35% of top performing retailers began their holiday promotions in October
47% of consumers started thinking about gift ideas before November
Mobile searches for “where to buy” grew over 85% in the past two years, with queries like “where to buy ugly Christmas sweater,” “where to buy cards,” and “where to buy gift boxes.”
To prevent missing valuable holiday traffic, advertisers are suggested to plan ahead to capture increased holiday search queries.