Time to Plan Your Festive Marketing Campaign

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New iMedia Time to Plan Your Festive Marketing Campaign

With the Christmas/New Year’s holiday season approaching, it’s the perfect time to promote your products during the holiday peak season to capture increased purchase intent.

21% of top performing retailers began their holiday promotions as early as September

35% of top performing retailers began their holiday promotions in October

47% of consumers started thinking about gift ideas before November

Mobile searches for “where to buy” grew over 85% in the past two years, with queries like “where to buy ugly Christmas sweater,” “where to buy cards,” and “where to buy gift boxes.”

To prevent missing valuable holiday traffic, advertisers are suggested to plan ahead to capture increased holiday search queries.

New iMedia Time to Plan Your Festive Marketing Campaign

If you would like to promote your products during peak season holiday, please click here.

For further information, please contact 2131 0888.

Source:

1) Signal: Unwrapping the 2016 Holiday Shopper, 2017

2) ThinkwithGoogle: Holiday shoppers want more help in a hurry—heres how to succeed this season