Creature Comforts was born in 2002 and Vetopia Online Store was established in 2014 by Dr. David Gething – the founder of Creature Comforts Veterinary Group. It has a huge selection of pet foods, pet treats, toys, supplements and accessories.

Campaign Objectives
  • Expand e-commerce to cater new normal
  • Promote pet products & supplements
  • Reach new potential customers
  • Drive Sales

Results

  • CPA decrease 55%
  • Conversions increase 88%
  • Conversion rate increase 48%

Strategy – Full funnel strategy on Google

Awareness

✓ GDN – Daily life moment & pets image

Consideration

✓ GDN – Product driven message
✓ Search Marketing – General keywords

Purchase

✓ GDN – Remarketing with call to action
✓ Search Marketing – Brand keywords

Ad disapproval issue

Reason
  1. Pet supplement was considered as restricted medical content.
Solutions
  1. iMedia in-house ad alert warns disapproval issues to make timely response
  2. Direct communication with google team to get manual review & approval

Result
Ad approved on avg. within 10 working days

Ad disapproval issue

Reason
  1. Pet supplement was considered as restricted medical content.
Solutions
  1. iMedia in-house ad alert warns disapproval issues to make timely response
  2. Direct communication with google team to get manual review & approval

Result
Ad approved on avg. within 10 working days