VTC Alumni

The VTC Alumni Facebook Fan Page of VTC Alumni is the bridge between VTC and alumni to nurture lifelong, mutually beneficial relationships with alumni.。

Objectives

Increase the awareness on VTC Alumni
Drive Facebook engagement (Alumni, VTC students)
Persuade audience to join the VTC 35th Anniversary Alumni Reunion

Results

Facebook Fans⬆18%
Facebook post engagement⬆85%

Strategy

Divide into 3 different stages: Remember, Renew and Reconnect
- 1^st Stage – Draw the attention of VTC alumni
- 2^nd Stage – Stimulate recall of their good old memories
- 3^rd Stage – Persuade them to join 35th anniversary reunion activities
Attract the new target audience to join the event and like the Facebook page via different online advertising channel
Create attractive and creative ad content, such as video, to induce audience’s interest