It’s safe to say that YouTube is one of the most popular channels for discovering new brands – advertisers can easily share the brand messages and reach a larger audience. And as a result, video marketing became harder as there’s a large quantity of content to divert audiences’ attention.
Apart from creating an eye-catching video to encourage social sharing, how can we reach as many audiences as we can? One of the solutions is to launch Video Reach Campaign – the “simpler ways to drive growth across the customer journey with video”
YouTube Video Reach Campaign
With YouTube Video Reach Campaigns, Google’s machine learning will help you mix multiple ad formats in a single campaign, allocate and optimize your campaign, and reach as many audiences as possible.
According to YouTube insight, Video Reach Campaigns compare with standalone formats recorded 16% lower Cost Per 1000 Impressions (CPMs) while generated 29-44% more reach per dollar.
How does it work?
You can upload multiple video ads into a single YouTube campaign. Then, the campaign will intelligently serve the most efficient combination of YouTube ad formats playing before, during, or after another video – Bumper, Non-skippable, and Skippable in-stream ads, to reach target audiences at scale, with the lowest price.
Bumper Ads
Maximum duration is 6 sec, this ad format is non-skippable
Non-skippable In-stream Ads
Similar to Bumper ads, but the video duration can be maximum of 15 sec
Skippable In-stream Ads
Ideally, the video duration should be ≦30 seconds, which can be skipped after 5 sec
Best Practices of YouTube Video Ads
Be careful, when you try to activate the first Video Reach Campaigns, we recommended to spent at least HKD30,000 ad budget for one campaign. You should also ensure your video ad is able to reach the best practices for each ad format – from video structure to ad planning, so as to maximize your campaign performance. Or you will waste your budget while losing attention.
Contact us to tailor your video marketing strategy, our specialists will take care of your whole campaign, from idea generation, video production to ad planning and execution in one go.