New iMedia Digital Marketing Survey – YouTube Ads

Over 40% of Hong Kong people use their smartphones to watch online videos everyday. To keep pace with the market trend, more and more brands start to place video ad to reach their target customers. How much do you know about video advertising?

YouTube is the largest video site in the world, do you know how many seconds from the start of a YouTube Trueview In-Stream ad’s exposure are free? According to the result of New iMedia’s digital marketing survey, 45% of people could not give the correct answer, 70% of the people think the ad is free Within 10 seconds.

In fact, advertisers pay when a viewer watches 30 seconds of the video (or the duration if it’s shorter than 30 seconds) or interacts with the video, whichever comes first. This charging mode ensures every view/click on your ad increases business opportunities or website traffic.