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Creative and Innovation
Nowadays customers look for services and product information online, how to stand out from huge among of content? “Creative and Innovation” is essential to your campaign – appealing ad design, eye-catching website and impressive content can definitely help to bring a brand new User Experience (UX) and induces sales.
Special Consumption Characteristics of the Audience:
Enhance Engagement:
Develop interactive creative, such as HTML 5、Cinemagraph、Augmented Reality (AR) and Virtual Reality (VR) to interact with customers across social media, display network and website/campaign site, so as to pique customers interest and improve engagement
Drive Sales:
Create noise if incorporating the strategic ad strategy (incl. social & banner ad, etc.) with appealing & innovative creative to drive sales – a report shows that 47% of sales contribution are derived from creativity
Differentiation & Brand Recognition:
Develop a series of innovative creative (color, character, or even image frame) to represent the brand, helps audiences identify your brand and good for brand re-call
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