Have you planned to invest more budget in your search campaign? Or just get started in search marketing? Let’s go through the basic analysis metrics of search ads to assist you in measuring ad effectiveness.
Generally, Search Marketing includes SEM and Search SEO. They sound similar, how to distinguish SEM and SEO? You have to understand the basic definition first.
Read through our articles on Marketing-Interactive and the sharing by our CEO, to tell you the ways to equip brands with SEM capabilities amid fierce competition.
The fast-changing ad policy and privacy issues are pushing us to rethink and develop new data strategies, hence bringing us the Google Enhanced Conversion.
How do we better monitor the valuable data to uplift the performance of our digital campaign? In New iMedia, one of the tools we use is our self-built portal named iMedia Platform.
If you run your Google search ads yourself, here with some useful ways to optimize your Google search ads, improving click-through rate (CTR) and conversion rate.
With the exclusive iMedia Platform, our clients are not only able to review ad performance easier, but also ensure data transparency. That’s why our clients trusted New iMedia!
GA4 will be the next-generation measurement solution, assisting us in overcoming the challenges facing today. Let’s see the differences between GA and GA4.
Social media marketing is much more important than before. To assist you in planning media strategy, we have retrieved some insights from an exclusive database, so as enlarge your ad reach via Instagram.