Dianping Meituan

2026 Dianping & Meituan: Smart Life Services and Precision Marketing

In 2026, Dianping and Meituan are not only leading e-commerce platforms for life services but also the ultimate "high-trust" link between brands and consumers. We help brands leverage their powerful data and global footprint to precisely target audience segments with high purchase intent.

310 Million

Monthly Active Users (MAU)

510 Million

Annual Transacting Users

28 Million

Global Sites

7.7 Million

Cumulative Reviews

2026 Core Marketing Trends: Intelligence & Immersive Experiences

AI Feedback Mining

Leveraging Meituan’s 7.7 billion cumulative reviews, we utilize AI to analyze authentic consumer needs. This helps brands perform precision product optimization and advanced reputation management.

"Food + Platform" 2.0 Strategy

Centered on the "Food" ecosystem, this strategy expands outward using technological innovation. By optimizing cross-marketing between dining, shopping, and entertainment, we drive more powerful and seamless traffic conversion.

Omni-Scenario Smart Delivery

With deep learning focused on the 2026 average of 28.1 transactions per user, we deliver advertisements at the precise time and place (LBS) when users need them most.

Global Cross-Border Marketing Support

As Meituan expands further into global markets (such as Melbourne, Canada, Europe, and the US), we empower brands to implement a "one-click sync" global promotion strategy.

Business Value for Brands

Driving Digital Transformation: We collaborate with millions of merchants to accelerate the digitization and intelligent transformation of the life services industry.
Precision Reach to High-Potential Audiences: We satisfy the promotional needs of diverse brands across various life scenarios, providing consumers with a rich array of consumption choices.

Dianping 2026 Latest Solutions

Official Certification & Cross-Border Promotion Advantages

Authoritative Agency Status

New Interactive Media is an officially authorized and certified advertising agency for Meituan-Dianping. Our direct partnership ensures your brand receives the most up-to-date platform insights and priority support.

Driving Offline Conversion

We specialize in empowering local dining, retail, and life service industries. By enhancing brand visibility both domestically and internationally, we effectively convert online traffic into tangible physical consumption and store visits.

Global Business Footprint

Our service scope covers major cities across Mainland China and has successfully expanded into Hong Kong, Macau, Taiwan, Japan, South Korea, Thailand, Melbourne, the United States, France, and Canada.

Precision Targeting Based on Big Data

Deep User Segmentation

Beyond basic demographics such as age, occupation, gender, and geographic location, we enable deep-level behavioral tracking to understand the complex journey of your target audience.

Accurate Persona Analysis

We achieve precision targeting by analyzing multi-dimensional user data, including taste preferences, purchasing history, browsing patterns, review behavior, and consumption habits. This ensures your advertisements reach the most relevant audiences with the highest intent.

Powerful Exposure & Visual Impact

Full-Page Splash Ads

Leverage the Full-Page Splash Ad format within both the Dianping and Meituan apps to provide your brand with dominant visual real estate. This ensures your message is the first thing users see upon opening the apps.

100% Share of Voice (SOV)

Achieve 100% Share of Voice (SOV) during the campaign period, delivering a massive visual impact that significantly enhances brand recall and creates a lasting impression on the user.

Festive Themes & Traffic-Driving Campaigns

Strategic Holiday Integration

We sync your brand with peak seasonal windows, including the Lunar New Year, Labor Day (Golden Week), Summer Family Vacations, Mid-Autumn Festival, National Day, and the Christmas season.

Thematic Merchant Campaigns

We launch exclusive thematic recruitment and promotional events designed to capture massive platform traffic. These campaigns are engineered to rapidly boost brand awareness and effectively drive high-intent users to physical storefronts.

Dianping Solutions

Mainland China: CPM Purchase

Hong Kong & Overseas: CPD Purchase

In-Feed Ads

Select New iMedia as Your Strategic Ad Agency for Dianping

20+ Years of Advertising Expertise

New iMedia is highly proficient in the advertising regulations of Meituan x Dianping, including China's legal compliance requirements and diverse ad formats. Our professional digital team ensures your brand achieves maximum coverage across the platform, driving seamless sales growth throughout Greater China without any barriers.

Localized Content for the China Market

Our goal is to optimize Meituan x Dianping campaigns with customized content through strategic search engine marketing (SEM). Leveraging New Interactive Media's extensive database accumulated over the years, we precisely target key audiences and generate compelling localized keywords, ensuring your brand stands out within the Meituan x Dianping ecosystem.

Contact us to create your ideal marketing solution.