Search Engine Optimization (SEO)

SEO Audit.Onsite Work.Offsite Work

SEO Audit.Onsite Work
Offsite Work

SEO_搜尋引擎優化

Search engines crawl and rank billions of pages by sets of algorithms for quality pages, your website ranking can be affected by many factors, such as mobile-friendliness, content relevancy, quality score, domain authority, and etc. 

SEO is complementary to Search Engine Marketing (SEM), it contains a series of professional techniques and best practices to increase the relevancy of website content by most relevant keywords, so as to improve website ranking and traffic from search engines to earn free exposure organically in long-term.

  • Workaround for industries restricted by ad policies: SEO is applicable to all industries and websites with no restriction by search ad policy, SEO can be very flexible on ad restricted industries and keywords

  • Create awareness and trust: A set of techniques helps to rank your website on the first page/top of organic search results for more exposure. Meanwhile, it helps to drive more organic website traffic with the perception of higher trust, so as to build higher confidence for purchase

  • Enhance cost-effeteness for SEM: Quality website content relevancy can improve quality score, so there are chances in reducing cost-per-click (CPC) for the paid ad while maximizing the return of investment (ROI)

Paid Ad vs Organic Search

Our SEO package incl. below services: 

           1.Keywords & Target Page 

    • Research and propose keywords based on
      search volume, competitiveness, and keyword
      relevance
    • Map keyword(s) to a page, our “Target Page”

           

            2.Technical Review

    • Conduct technical review of website and
      suggest solution
    • Fix issues on Target page(s)
    • Recommend site-wide action items
    • Fix Robots.txt, Sitemap.xml
    • Site structure, URL structure, Internal links

    • Website security, Backlink profile

3. Content Review

    • Recommend site-wide action items
    • SEO content on Target page(s)

 

4. Offsite Optimization

    • Backlinks set up
    • Directory listing set-up / optimization
    • Google My Business (GMB) optimization

 

5. Performance Report and Support

    • Monthly report on website ranking
    • Strategic advice on SEO

Basic

HKD5,500 / mth
  • 12 Months Contract
  • 10 Keywords
  • 2 Target Pages

Standard

HKD8,500 / mth
  • 12 Months Contract
  • 20 Keywords
  • 4 Target Pages

Advanced

HKD11,500 / mth
  • 12 Months Contract
  • 30 Keywords
  • 6 Target Pages

Premium

HKD14,500 / mth
  • 12 Months Contract
  • 40 Keywords
  • 8 Target Pages

Professional

HKD18,000 / mth
  • 12 Months Contract
  • 50 Keywords
  • 10 Target Pages

If you are interested in our SEO service, please contact us to subscribe or ask for a free consultation / tailored SEO solutions.

SEO Services

  • Onsite SEO – keyword research & suggestion, technical audit, fix bugs, content optimization for target page
  • Offsite SEO – backlink and directory listing 
  • Technical review, Google My Business (GMB) installation and professional advice with regular analysis report provided by SEO specialists 
  • Value-added services (including Search Engine Submission)

FAQs

SEM SEO
1. Conversion Limited by ad budget Unlimited
2. Traffic Limited by ad budget Unlimited
3. Ad Policy/Guidelines Must follow Not restricted. Good for industry restricted by ad policy. i.e. Pharmaceutical / keyword restricted industry
4. Competitive Items
  • Budget
  • Relevance & quality score
  • Content quality, domain, authority
  • Relevance & quality score
  • 5. Lead Time
  • Quick way to put your brand on Search
  • Paid ad listing are limited by budget
  • Long term investment/growth
  • Organic search result are permanent listing on Google
  • 6. Others Multiple Keywords, even 1,000 Keywords Enhance brand, product & service awareness to help Public Relationship (PR)
    SEO+SEM Cost effective way to promote your brand in search

    As the leader of search engines, websites optimized for Google will also affect other search engines. There are 200+ factors considered by Google AI in ranking a website, including domain age, originality and relevancy of website content, user experiences (UX), security and etc.  

     

    In fact, Google wants to show the relevant results to the searchers, that’s why SEO can help to improve the ranking – it assists search engines to apprehend the content, so as to enhance the relevance for a higher position. 

    The best particle of SEO is all about the natural growth of your website. An over-optimizing your website within a short period may lead to ranking penalties from search engines.

     

    For example, if there are a lot of high-quality backlinks suddenly built for your website, your website may be penalized.

    In most situations, websites can be optimized for search engines. In rare situations such as the ones listed below, we suggested revamping your website: 

     

    • Content not visible in source code (Dynamic generated site/content)
    • Site not optimized for Mobile
    • Site contains an error where your IT department can no longer fix/maintain

     

    If you need a website revamp, click here to take a look at our website production services!